Why Every Small Business Needs Facebook Marketing
Are you missing out on an important opportunity to connect with people that could empower your small business to grow and thrive? Facebook is a powerful tool that is often overlooked by smaller business owners as a form of marketing.
Facebook is the top social media platform used by businesses. Every month, more than 2 billion users log onto the social media site to connect with family, friends and businesses. Facebook users go online to discover things that matter to them. Because of its reach, Facebook is an extraordinary advertising medium for your business. There are several ways that you can market your business via Facebook:
Advantages of Using Facebook For Local Business Marketing
Helps You Stay in Touch
Facebook is a great way to connect with new and current customers. Listing events, promotions and answering questions can help improve your brand recognition and inspire trust.
Generates Buzz About Your Business
Do you have a new product or service that you think others would like to hear about? Facebook is a good way to let people know about your business. Royal Caribbean’s recent social media marketing campaign is a great example of using Facebook to generate buzz. The cruise line recently took people on a virtual tour of a new, exciting ship via Facebook.
Finds You The Right Customers
Facebook local marketing lets you choose your audience based on contact information, demographics and behaviors. You can easily find people in your community that might be interested in the products and services that you offer.
Puts You in Front of People That Are Searching For Your Product
Using Facebook, you can target advertisements to people based on their engagement. For instance, if someone in your local area is looking for tires and you sell tires, you can use targeted Facebook advertisements to cater your marketing efforts towards those specific people.
Right for Any Budget
It is completely free to set up a Facebook business page that is optimized for both desktop and mobile. Facebook advertisements are priced for any budget. You decide who much you want to spend and select a Facebook local marketing plan that works for you.
Easy to Capture Attention
People are constantly looking at their phones. The average person spends more than one hour and forty minutes a day browsing social media. If you want to capture attention, you have to be where your customers are at. And, research shows they are on social media. Facebook advertisements display beautifully on almost any mobile device.
Provides Reports to Help Improve Your Marketing
Both Facebook advertisements and business pages come with easy-to-read reports that show you how people are responding to your page, how your advertisements are impacting your business and many more insights. These reports are invaluable in helping you improve your small business Facebook marketing strategy.